Digital Marketing Specialist
Harbour Contractors, Inc.
Harbour Contractors, Inc.
Plainfield, IL Plainfield, IL Full-time Full-time $65,000 - $85,000 a year $65,000 - $85,000 a year 19 hours ago 19 hours ago 19 hours ago As a Digital Marketing Specialist, you will play a critical role in developing and executing marketing strategies tailored to our divisions.
You will work closely with the business development team and division managers to promote our construction-related products or services, increase brand visibility, and drive demand among construction professionals and businesses.
Job Title:
Digital Marketing Specialist Location:
Plainfield, IL.
Job Type:
Regular / Full Time Reports To:
Executive Vice President Key Responsibilities and Expectations 1.
Marketing Strategy a.
Develop and implement comprehensive marketing strategies and campaigns to promote construction products or services, with a focus on reaching our target audience effectively.
b.
Will require site visits to gain an understanding of all divisions and how we work.
2.
Market Research a.
Conduct market research to identify industry trends, customer needs, and competitor activities to generate marketing strategies.
3.
Content Creation a.
Create and curate content tailored to all our divisions, including blog posts, whitepapers, case studies, and other marketing collateral.
b.
Manage and produce Request for Proposals and or Qualifications (RFP & RFQ).
4.
Online Presence a.
Manage and optimize the company's website, social media profiles, and online listings to enhance online visibility and engage with both potential and existing customers.
b.
Optimize website content for search engines (SEO) to improve our search visibility.
c.
Create, monitor, and respond to online reviews and comments to maintain a positive brand image.
5.
Email Marketing a.
Develop and execute email marketing campaigns to nurture leads, communicate product updates, and promote relevant content to construction professionals.
b.
Produce list of contacts in conjunction with our Customer Relationship Management tools.
6.
Trade Shows and Events a.
Plan and coordinate our participation in construction trade shows, conferences, and events to promote products and build industry relationships.
b.
Will require attendance at Trade Shows and or Marketing Events, from time to time - after hours and or weekends may be required.
7.
Print and Offline Marketing a.
Create and manage print collateral, such as brochures, flyers, and advertisements, for distribution at trade shows and other relevant events.
b.
Work with our preferred vendors to produce Harbour swag and custom giveaways.
8.
Partnership Development a.
Identify and build relationships with industry partners and associations to expand the company's reach within the construction sector.
9.
Analytics and Reporting a.
Use analytics tools to monitor the performance of marketing initiatives and provide regular reports on campaign effectiveness.
10.
Budget Management a.
Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effective strategies.
11.
Harbour Party Committee a.
Must join and participate in planning company related activities, events, and anniversaries.
Qualifications Bachelor's degree in marketing, Business, or a related field (or equivalent experience).
Proven experience in marketing, specifically in the construction industry or a related field, with a minimum of (5) Years of experience.
Strong understanding of construction industry dynamics, trends, and terminology.
Proficiency in using marketing tools and platforms, including social media, email marketing, and web content management systems (CMS).
o All Adobe products o MailChimp o PipeDrive (CRM) o Office 365 Excellent communication and presentation skills.
Strong project management and organizational abilities.
Analytical and problem-solving skills.
Ability to work collaboratively with cross-functional teams.
Willing to work Monday thru Friday 8am to 4pm.
Knowledge of trade show planning and execution is a plus.
Detail oriented and able to manage multiple projects simultaneously.
Benefits Competitive salary Health, Vison, Dental and Life insurance Short term and long-term disability 401K with match Company issued iPhone Paid Vacation, Sick time, and holidays Professional development opportunities Company-sponsored events Flexible working hours, work from home is a potential.
Job Type:
Full-time Pay:
$65,000.
00 - $85,000.
00 per year
Benefits:
401(k) matching Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance Schedule:
Monday to Friday Work Location:
Hybrid remote in Plainfield, IL 60544.
Estimated Salary: $20 to $28 per hour based on qualifications.
Harbour Contractors, Inc.
Plainfield, IL Plainfield, IL Full-time Full-time $65,000 - $85,000 a year $65,000 - $85,000 a year 19 hours ago 19 hours ago 19 hours ago As a Digital Marketing Specialist, you will play a critical role in developing and executing marketing strategies tailored to our divisions.
You will work closely with the business development team and division managers to promote our construction-related products or services, increase brand visibility, and drive demand among construction professionals and businesses.
Job Title:
Digital Marketing Specialist Location:
Plainfield, IL.
Job Type:
Regular / Full Time Reports To:
Executive Vice President Key Responsibilities and Expectations 1.
Marketing Strategy a.
Develop and implement comprehensive marketing strategies and campaigns to promote construction products or services, with a focus on reaching our target audience effectively.
b.
Will require site visits to gain an understanding of all divisions and how we work.
2.
Market Research a.
Conduct market research to identify industry trends, customer needs, and competitor activities to generate marketing strategies.
3.
Content Creation a.
Create and curate content tailored to all our divisions, including blog posts, whitepapers, case studies, and other marketing collateral.
b.
Manage and produce Request for Proposals and or Qualifications (RFP & RFQ).
4.
Online Presence a.
Manage and optimize the company's website, social media profiles, and online listings to enhance online visibility and engage with both potential and existing customers.
b.
Optimize website content for search engines (SEO) to improve our search visibility.
c.
Create, monitor, and respond to online reviews and comments to maintain a positive brand image.
5.
Email Marketing a.
Develop and execute email marketing campaigns to nurture leads, communicate product updates, and promote relevant content to construction professionals.
b.
Produce list of contacts in conjunction with our Customer Relationship Management tools.
6.
Trade Shows and Events a.
Plan and coordinate our participation in construction trade shows, conferences, and events to promote products and build industry relationships.
b.
Will require attendance at Trade Shows and or Marketing Events, from time to time - after hours and or weekends may be required.
7.
Print and Offline Marketing a.
Create and manage print collateral, such as brochures, flyers, and advertisements, for distribution at trade shows and other relevant events.
b.
Work with our preferred vendors to produce Harbour swag and custom giveaways.
8.
Partnership Development a.
Identify and build relationships with industry partners and associations to expand the company's reach within the construction sector.
9.
Analytics and Reporting a.
Use analytics tools to monitor the performance of marketing initiatives and provide regular reports on campaign effectiveness.
10.
Budget Management a.
Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effective strategies.
11.
Harbour Party Committee a.
Must join and participate in planning company related activities, events, and anniversaries.
Qualifications Bachelor's degree in marketing, Business, or a related field (or equivalent experience).
Proven experience in marketing, specifically in the construction industry or a related field, with a minimum of (5) Years of experience.
Strong understanding of construction industry dynamics, trends, and terminology.
Proficiency in using marketing tools and platforms, including social media, email marketing, and web content management systems (CMS).
o All Adobe products o MailChimp o PipeDrive (CRM) o Office 365 Excellent communication and presentation skills.
Strong project management and organizational abilities.
Analytical and problem-solving skills.
Ability to work collaboratively with cross-functional teams.
Willing to work Monday thru Friday 8am to 4pm.
Knowledge of trade show planning and execution is a plus.
Detail oriented and able to manage multiple projects simultaneously.
Benefits Competitive salary Health, Vison, Dental and Life insurance Short term and long-term disability 401K with match Company issued iPhone Paid Vacation, Sick time, and holidays Professional development opportunities Company-sponsored events Flexible working hours, work from home is a potential.
Job Type:
Full-time Pay:
$65,000.
00 - $85,000.
00 per year
Benefits:
401(k) matching Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance Schedule:
Monday to Friday Work Location:
Hybrid remote in Plainfield, IL 60544.
Estimated Salary: $20 to $28 per hour based on qualifications.
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